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Traction and Scale
A. Foundations
Course Introduction (1:47)
Interruptive, Not Inbound (3:52)
Behind FB's Optimization Algorithm (10:10)
Pay to Learn (3:39)
Know Your Metrics (8:13)
B. Audience & Messaging
Understand the Marketplace (3:24)
Value & Objections (3:26)
Targeting Your Customer (6:54)
Audience-Messaging Alignment (6:19)
C. Measuring Success
How to Setup Your Pixel Properly (8:57)
Train Your Pixel + Campaign Objective (15:06)
How to Setup Custom Columns in Facebook's Ads Manager (3:38)
D. Bidding strategies & Budgets
Intro to Bidding (8:23)
When to Keep, When to Cut (9:08)
Scaling With Automatic (6:58)
Automation Rules (5:18)
Scaling With Manual bidding (15:00)
E. Creative
ABT, Always Be Testing (4:18)
Evergreen Retargeting Stacks (5:27)
DPA Fundamentals (5:09)
Scaling With Manual bidding
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